Gift of Food Category Explained:

Eat what grows in your garden.

I have chosen articles for this section from writers who agree with me, such as:

”I just bought a microwave fireplace... You can spend an evening in front of it in only eight minutes...”

“1998 A Solid Year For New Products.”
Quirk’s Marketing Research Review
June 1999

Page 44

The stock market may have had its ups and downs in 1998, but things were solid on the new product front. For the second year in a row, packaged goods firms pumped out more than 25, 000 new food, beverage, health & beauty aids, household and pet products, according to Naples, N.Y. -based Marketing Intelligence Service, Ltd., a new product reporting firm. While 1998’s count didn’t eclipse 1997’s record, there was no shortage of new products to choose from on store shelves

Topping, Dick. "Innovation is the Growth Engine for Growth."
Appliance Engineer
July 1999

Page 67

What do, Nokia, Ritz Carlton, and Daimler-Chrylser have in common? Or how about Coke, Dell, and Hasbro? If you said innovation, you're right. These companies represent a wide range of industries and lines of business, but they are each industry leaders in the battle for market share and earnings. The tie that binds them is their ability to redefine their business models and processes to create breakthroughs. That's innovation. And, it leads to growth.

So where does the appliance industry place in the race for innovation?

Dana Ullman, Time Bandits California

Labor saving devices may not be saving us that much time, according to a study reported in American Demographics (Jan. 1997).  Women with microwave ovens for instance, spent just four minutes less per day preparing food than women without microwaves.  And women with washing machines actually spent more time doing laundry than those without.  No word on how much time men were saving by ignoring these chores completely.

“One Microwave is no Longer Enough for Many Consumers.”
Quirk’s Marketing Research Review
December 1998

Page 56

American consumers are declaring that one microwave is not enough, according to Decision Analyst, Inc., an Arlington, Texas, marketing research firm. In the American Appliance Survey of 6,431 households, Decision Analyst discovered that one out of every 10 consumers has purchased a second, and in some cases, a third microwave oven.

Wright, Steven. The Wisdom of Steven Wright.
Downloaded from his web site.

I just bought a microwave fireplace... You can spend an evening in front of it in only eight minutes...

Survey Monitor.
Quirk’s Marketing Research Review
November 1998

Page 54

No time for breakfast. Breakfast is said to be the most important meal of the day, but it is the meal most often skipped by Americans (55 percent). It’s also the easiest meal to prepare and the shortest one to eat: 38 percent of respondents to a TeleNation poll conducted for BSMG Worldwide said they spend five to 10 minutes eating breakfast.

Architecture Magazine December, 1999

Percentage of Americans who order take-out food at least once a day: 21

Percentage of Americans who order take-out food every other day: 26

Greg Critser,  Fat Land.
New York
Houghton Mifflin, 2003
ISBN 0618164723

Page 55

For the leaders of many American congregations, the challenge of the era was competing with the permissiveness rising in secular America. That meant “a little bit o’ sugar,” as one pastor recalls. Along with literalist, moral preaching about things like homosexuality and abortion would come a new tolerance for “the little sins.” (Later on, when many of the new leaders had had their own personal failings televised widely, this doctrine became self-protective as well.) New seminarians were thus told that “holding the flock together” meant accentuating similarities. The same thing was taking place within more liberal circles.

Gilbreth, Frank B. Jr., and Ernestine Gilbreth Carey. Belles on Their Toes
United States: 1950
ISBN 055325605X

Pages 101-2

Mother planned, on paper, an efficiency-type kitchenette of the kind used today in a good many apartments. Under her arrangement, a person could mix a cake, put it in the oven, and do the dishes, without taking more than a couple of dozen steps. On the strength of her blueprints, she landed a contract with a New York electric concern. The fee was one Dad wouldn’t have considered. But it was the first job Mother had got on her own, and she was proud of it.

Campbell, Allison  “Meet Lisa Kempston: homemaker, teacher, wife, mother and efficiency expert”
Saint Paul Pioneer Press, Minn.


ST. PAUL, Minn. - It’s no summer shower of activity when Lisa Kempston cooks. It’s a four-day thunderstorm. The full-time homemaker releases lightning bolts of energy as she bustles about the kitchen, doubling, tripling and quadrupling recipes to feed her family of five for an entire year.

By the end of the weekend-long cooking marathon, a freezer the size of a hot tub will be filled to capacity with meatballs, enchiladas, lasagna and other family favorites. But for Kempston, the superhuman effort - even the National Enquirer featured her, referring to her as a “kitchen magician” - is worthwhile. In the long run, it saves her time, stress and money….

“ ’90s-style Dining In: Grocer does the Cooking.”
March 9, 1998

Page 4D

Supermarkets have gone “from being a purveyor of pantry goods to a purveyor of meals,” says Dave Litwak of Supermarket Business. Americans are buying.

Between 1986 and 1996, service deli sales jumped 126% to $21.1 billion, according to Supermarket Business studies. From October 1996 to October 1997 alone, sales of refrigerated entrees jumped 34% according to market research firm Information Resources Inc. None of this comes cheap. Precooked green beans pre-tossed in a pre-made balsamic vinaigrette can cost 10 to 15 times more than the same amount of raw beans.

Bodley John. H.  Anthropology And Contemporary Human Problems
1983. ISBN 0874846714

Page 118

The food systems of industrial nations represent an enormous advance in the evolutionary progress and a proportionate loss in long-run adaptive success.

The primary distinguishing feature of these systems is their fossil fuel energy subsidy, which permits very high crop yields for very low inputs of human energy. Other critical aspects are the extreme complexity of the production-consumption chain, and the tendency to increase the per capita energy and resource cost of food consumption through expanded dependence on synthetic and highly processed foods and inefficiently produced animal protein.

William R. Greer,  “In The ‘Lite’ Decade, Less Has Become More”
New York Times
August 13, 1986

Page A1

Sociologists say that “lite,” which started as a marketing term used to denote dietetic products, has become a metaphor for what Americans are seeking in disparate parts of their lives. In their relationships, for example, they have turned away from soul-searching and stress of emotional commitment; at the movies, they would rather watch an invincible hero, like Rambo or the Karate Kid, who never lets the audience down.

The Light Decade is a time when men and women can “fall in love without paying the price,” as a Honda Civic advertisement promises. They can undergo psychoanalysis in one sitting, because today’s psychotherapy skips the formative years, namely childhood. For health care, busy executives can turn to a so-called Doc in a Box, a storefront medical clinic with extended hours, higher prices and no appointment, no referral—no medical history necessary.

Jerry Knight, The Fat Track ,  Now We’re a Nation of Lite-Heavyweights

We guzzle $15 billion worth of diet soft drinks a year. We gobble up $2.4 billion worth of Healthy Choice, Weight Watchers, Lean Cuisine and the like and choke down another $1.7 billion worth of Ultra Slim-Fast, appetite suppressants and pseudo-foods. Our role models are Tommy Lasorda, Jenny Craig, Richard Simmons, Susan Powter and, on-again, off-again, Oprah.

But still we get fat.

The Shopper Report, “Salty Snacks Need a New Name”
February 1988
“ExpecPage 3, tations of Efficiency”
Page 3

Today’s consumers want to shop with less time and hassle. They count on high technology and computer supported services to smooth out stress producing situations and to support reduced hassle lifestyles and shopping styles. Computer clicks, beeps, and whirrs have become sounds of security that signal that things are working.

Automatic teller machines that provide 24 hour clickety-click access to checking and saving accounts have become routine and reliable facts of life. Supermarket scanners, where every click means another successful scan, have become faster and more efficient.

“No Free Lunch Is Fast Becoming No Lunch”
Facilities Design & Management
June 1996

Page 12

About 55% of office workers say they engage in other activities besides eating during their lunch hour, according to the Steelcase Workplace Index, a semiannual survey that gauges workplace trends in the United States. And out of that group, nearly 40% say they now use their lunch hour to catch up in extra work.

Office workers take, on average, only 36 minutes for lunch each day, with 14% not taking any time for lunch, according to the survey. Office workers in the Northeast and those earning above $50,000 are most likely to skip lunch altogether (20%).

Mitchell, Tedd, M.D. "HealthSmart."
USA Weekend
February 11-13, 2000

Page 4

CONSIDER THIS: In the 1960s, the typical American diet was about 40% fat; today, 34%. Sounds good, right? Unfortunately, during that same period, obesity has increased by about 30%! How can it be that we're eating less fat and getting fatter? Just look at the calories we consume. In 1978, the average calorie intake was 1,969 a day; 1990, 2,200 calories a day.

Alfino, Mark., John S. Caputo, and Robin Wynyard. Critical Essays on Consumer Culture
U.S.A.: 1998
ISBN 0275958191

Page 182

Our goal is not so much to reconstruct Baudrillard’s theoretical position as to see how it contributes to the postmodern attitude toward McDonald’s. The “scandal” of Baudrillard”s theory is that we have to begin by saying that a trip to McDonald’s is not about eating. McDonald’s is not selling hamburgers which first satisfy our hunger and happen also to have various social connotations. Rather, as a form of consumption, eating at McDonald’s is about consuming (and reproducing) the message of McDonald”s.

Fumento, Michael. The Fat of the Land: The Obesity Epidemic and How Overweight Americans Can Help Themselves
New York: 1997
ISBN 0670870595

Pages 51 and 271

In the last hundred years there has been an absolute revolution in labor-saving devices. Many of these are wonderful, none more so probably than the indoor toilet that saves a trudge through cold and rain to the outhouse. But many do little more than save a bit of labor.... Individually, labor-saving devices don’t add up to much. But together they play an important role in the obesity problem....